27 Step Home Selling Strategic Marketing Plan

The bottom line is this: we want to sell your home
1. For the most amount of money
2. In the shortest amount of time
3. With the least amount of hassle.

My “27-Step Home Selling Strategic Marketing Plan” to sell homes for sale is how we accomplish your goal.

Company Objectives

1. To expose your Mystic Stonington Westerly area home for sale to the maximum number of interested and capable buyers;

2. To educate all interested prospects on the unique features and lifestyle benefits your home offers;

3. To help you get the highest possible sales price for your Mystic Stonington Westerly area home;

4. To make the listing and sales process easy, convenient, and problem-free for you;

5. To educate and assist you in the most effective ways to present your Mystic Stonington Westerly area home for the greatest buyer impression;

Marketing Plan Elements:

1. Submit your home listing for exposure to over 1000 active agents in the Multiple Listing Service system in CT and RI.

2. Present copies of your home listing to our company's active agents who, each day, work with interested and capable buyers;

3. Present you with professional advice on presenting your home to show exceptionally well, and sell for the greatest possible price;

4. Place your home on company tour schedule to be examined by agents working with motivated buyers;

5. To promote your Mystic Stonington Westerly area home in Connecticut Showcase magazine;

6. Create custom publicity flyers about your home for personal distribution to active agents in the community;

7. Create a custom flyer of features and lifestyle benefits of your home for use by cooperating agents showing your Mystic Stonington Westerly area home;

8. Create a custom “listing notes” to be placed in your home for buyers to reference home features, lot, utility, and tax information, neighborhood benefits, schools, shopping, medical, and other buyer benefits;

9. Maximize showing exposure through professional signage;

10. Promote your home to the public through Open Houses;

11. Promote your home by distributing flyers, brochures, and making personal announcements at networking meetings;

12. Educate you and potential buyers on the numerous methods of financing the purchase of your Mystic Stonington Westerly area home;

13. Suggest constructive changes to your home to make it more appealing, and a sale more likely, to interested buyers;

14. Send a personalized postcard to residents in your neighborhood promoting the features and lifestyle benefits of your home;

15. Personally notify your neighbors about your home, neighborhood benefits, and their knowledge of potential buyers;

16. Keep you educated and up-to-date on listing and selling market conditions in your area;

17. Update you on all activity regarding your home: agent showings, open house attendance, agent tours, sign inquiries, etc.

18. Promote your home at our first time buyers seminars;

19. Track all home showing agents and public using special sign-in sheets;

20. Follow-up on all agents who have shown your home to answer questions, and further motivate buyer interest;

21. Ensure that any offers from buyers are pre-qualified and capable of closing on the purchase;

22. Represent you in contract negotiations with buyers to help generate the highest selling price for the Mystic Stonington Westerly area home;

23. Coordinate escrow, financing, and closing activities on your behalf to ensure a smooth, hassle-free closing;

24. Promote your home in my Real Estate Market Reports;

25. Promote your home on our listings in YAHOOHOMES, HOUZZ, REALTOR, TRULIA, ZILLOW and CRAIGSLIST.com.

26. LinkedIn: * www.linkedin.com/in/bridgetmorrissey/

27. Facebook: Bridget Morrissey Realtor page https://www.facebook.com/BridgetMorrisseyTeam

Stonington Neighborhoods - Latimer Point

Latimer Point is East of Masons Island in Mystic and 

on the western shore of the Stonington River.

"Latimer Point, originally known as Noyes Neck in the 1920's, is the southern most end of the Quiambaug Valley - though that ridge splinters in many ways, and ends in a variety of small hills and inlets.

The Wilcox Fertilizer Factory was located on Latimer Point Stonington passed an ordinance prohibiting the plant from operating when the wind was blowing onshore because the smell was so bad that it had its own name, "eau de menhaden".

The Quiambaug/Mistuxet ValleyA History of a Valley and its Two Ridges
Bryan A. Bentz

Today, according to Spokeo.com there are about 20 homes on Latimer Point Road, mostly three or four bedrooms ranging in value from $450,000 to over $2 million for waterfront with an average of about $734,000. East Shore Road and N Shore Way are populated with many 2 bedroom homes on less than a .25 acre but the values rise for those located on the waterfront.

Click here for The Official Latimer Point Facebook Page!

Stonington Real Estate Market Report September 2017 from Bridget Morrissey

The Stonington Real Estate Market Report is a monthly statement of the median sales price for homes, the number of sales, the average price per square foot for homes, the number of homes for sale, and the average listing price of Stonington homes for sale.





CLICK HERE FOR THE STONINGTON REAL ESTATE REPORT

Stonington Neighborhoods - Mystic

Head to the bridge! Nestled along both banks of the Mystic River in Groton and Stonington, historic Downtown Mystic is one of New England’s premier tourist destinations. Mystic has a rich tradition as a seaside community that makes our locals happy to call it home, and our visitors feeling like it’s their second home. Explore our welcoming downtown, where you can eat, stay, shop and play anytime of the year.

Stonington Real Estate Market Report August 2017 from Bridget Morrissey

The Stonington Real Estate Market Report is a monthly statement of the median sales price for homes, the number of sales, the average price per square foot for homes, the number of homes for sale, and the average listing price of Stonington homes for sale.





CLICK HERE FOR THE STONINGTON REAL ESTATE REPORT

Mystic Stonington Westerly is a leading and major destination for home buyers of vacation homes.

It can be a Mystic Stonington Westerly vacation home for your own personal use, a second home, and it may also be an income-producing vacation home.






When it comes to Mystic Stonington Westerly vacation homes, you will not find a better team to help you not only select your next vacation home, but as well as to provide you with advice, market knowledge and intelligence about “where” to purchase your Mystic Stonington Westerly vacation home and if this is to be an income property, we know how to make this the perfect vacation income property.

And if you need a lender to purchase your next Mystic Stonington Westerly vacation home, we’d be delighted to make those arrangements with our preferred lenders. Give us a call, or complete our contact form, and we’ll get in touch to get you started.

Stonington Neighborhoods – Taugwonk

According to the Stonington Historical Society "Taugwonk: Stone mortar for pounding corn. Tagwouncke (Thomas Minor, 1662)." The name might be for a tool but the neighborhood is for those with a zest for life!

Stonington Vineyard, known for its Chardonnays. is at one end of Taugwonk Road before it crosses over RT 184 and becomes Jeremy Hill Road

Heading south down the road you will come to the US Coast Guard Foundation and Stonington Country Club. The club encompasses 155 acres of rolling hills and meadows.



Many capes and colonials sit on land at least 2 acres in size but more often than not on lots 4 - 10 acres. As you continue south the road goes under I-95 and becomes the continuation of Pequot Trail.

Stonington Real Estate Market Report July 2017 from Bridget Morrissey

The Stonington Real Estate Market Report is a monthly statement of the median sales price for homes, the number of sales, the average price per square foot for homes, the number of homes for sale, and the average listing price of Stonington homes for sale.





CLICK HERE FOR THE STONINGTON REAL ESTATE REPORT

SELLING YOUR HOME TIMING IS EVERYTHING

WASHINGTON, DC — U.S. Rep. Joe Courtney (D-2nd District) on Thursday hailed the 2018 National Defense Authorization Act as beneficial to Pratt & Whitney, the Connecticut Air National Guard Base, Sikorsky Aircraft and submarines both in the water and being built.

According to General Dynamics Electric Boat, "There are exciting trade opportunities at Electric Boat. Take your skills and apply them in our facilities. New construction opportunities exist at our shipyard in Groton, Ct., and our manufacturing facility in Quonset Point, R.I."  

With all of the new employment happening right now when is a better time to put your home on the market?

If you have been thinking about downsizing, upsizing, right-sizing or retiring to warmer climates then now is the time to sell your home!

Interest rates, though climbing, are still near historical all-time lows. Demand is solid.  The summer selling season just started.  Don't miss a golden opportunity to sell your home so you can move into your dream home!  Call today!

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Stonington Neighborhoods – Latimer Point

Latimer Point is East of Masons Island in Mystic and 

on the western shore of the Stonington River.

"Latimer Point, originally known as Noyes Neck in the 1920's, is the southern most end of the Quiambaug Valley - though that ridge splinters in many ways, and ends in a variety of small hills and inlets.

The Wilcox Fertilizer Factory was located on Latimer Point Stonington passed an ordinance prohibiting the plant from operating when the wind was blowing onshore because the smell was so bad that it had its own name, "eau de menhaden".

The Quiambaug/Mistuxet ValleyA History of a Valley and its Two Ridges
Bryan A. Bentz

Today, according to Spokeo.com there are about 20 homes on Latimer Point Road, mostly three or four bedrooms ranging in value from $450,000 to over $2 million for waterfront with an average of about $734,000. East Shore Road and N Shore Way are populated with many 2 bedroom homes on less than a .25 acre but the values rise for those located on the waterfront.

Click here for The Official Latimer Point Facebook Page!

Stonington Real Estate Market Report June 2017 from Bridget Morrissey

The Stonington Real Estate Market Report is a monthly statement of the median sales price for homes, the number of sales, the average price per square foot for homes, the number of homes for sale, and the average listing price of Stonington homes for sale.

Your Second Home

Mystic Stonington Westerly is a leading and major destination for home buyers of vacation homes.

It can be a Mystic Stonington Westerly vacation home for your own personal use, a second home, and it may also be an income-producing vacation home.






When it comes to Mystic Stonington Westerly vacation homes, you will not find a better team to help you not only select your next vacation home, but as well as to provide you with advice, market knowledge and intelligence about “where” to purchase your Mystic Stonington Westerly vacation home and if this is to be an income property, we know how to make this the perfect vacation income property.

And if you need a lender to purchase your next Mystic Stonington Westerly vacation home, we’d be delighted to make those arrangements with our preferred lenders. Give us a call, or complete our contact form, and we’ll get in touch to get you started.

Stonington Neighborhoods – Mystic

Head to the bridge! Nestled along both banks of the Mystic River in Groton and Stonington, historic Downtown Mystic is one of New England’s premier tourist destinations. Mystic has a rich tradition as a seaside community that makes our locals happy to call it home, and our visitors feeling like it’s their second home. Explore our welcoming downtown, where you can eat, stay, shop and play anytime of the year.

Stonington Real Estate Market Report May 2017 from Bridget Morrissey

The Stonington Real Estate Market Report is a monthly statement of the median sales price for homes, the number of sales, the average price per square foot for homes, the number of homes for sale, and the average listing price of Stonington homes for sale.

Stonington Neighborhoods – Taugwonk

According to the Stonington Historical Society "Taugwonk: Stone mortar for pounding corn. Tagwouncke (Thomas Minor, 1662)." The name might be for a tool but the neighborhood is for those with a zest for life!

Stonington Vineyard, known for its Chardonnays. is at one end of Taugwonk Road before it crosses over RT 184 and becomes Jeremy Hill Road

Heading south down the road you will come to the US Coast Guard Foundation and Stonington Country Club. The club encompasses 155 acres of rolling hills and meadows.



Many capes and colonials sit on land at least 2 acres in size but more often than not on lots 4 - 10 acres. As you continue south the road goes under I-95 and becomes the continuation of Pequot Trail.

Stonington Real Estate Market Report April 2017

The Stonington Real Estate Market Report is a monthly statement of the median sales price for homes, the number of sales, the average price per square foot for homes, the number of homes for sale, and the average listing price of Stonington homes for sale.

Stonington Neighborhoods – Latimer Point

Latimer Point is East of Masons Island in Mystic and 

on the western shore of the Stonington River.

"Latimer Point, originally known as Noyes Neck in the 1920's, is the southern most end of the Quiambaug Valley - though that ridge splinters in many ways, and ends in a variety of small hills and inlets.

The Wilcox Fertilizer Factory was located on Latimer Point Stonington passed an ordinance prohibiting the plant from operating when the wind was blowing onshore because the smell was so bad that it had its own name, "eau de menhaden".

The Quiambaug/Mistuxet ValleyA History of a Valley and its Two Ridges
Bryan A. Bentz

Today, according to Spokeo.com there are about 20 homes on Latimer Point Road, mostly three or four bedrooms ranging in value from $450,000 to over $2 million for waterfront with an average of about $734,000. East Shore Road and N Shore Way are populated with many 2 bedroom homes on less than a .25 acre but the values rise for those located on the waterfront.

Click here for The Official Latimer Point Facebook Page!

Stonington Real Estate Market Report March 2017 from Bridget Morrissey

The Stonington Real Estate Market Report is a monthly statement of the median sales price for homes, the number of sales, the average price per square foot for homes, the number of homes for sale, and the average listing price of Stonington homes for sale.

Stonington Neighborhoods – Mystic

Head to the bridge! Nestled along both banks of the Mystic River in Groton and Stonington, historic Downtown Mystic is one of New England’s premier tourist destinations. Mystic has a rich tradition as a seaside community that makes our locals happy to call it home, and our visitors feeling like it’s their second home. Explore our welcoming downtown, where you can eat, stay, shop and play anytime of the year.

Stonington Real Estate Market Report February 2017 from Bridget Morrissey

The Stonington Real Estate Market Report is a monthly statement of the median sales price for homes, the number of sales, the average price per square foot for homes, the number of homes for sale, and the average listing price of Stonington homes for sale.